Your art deserves impact.
We provide the strategy, support, and industry access to make it happen.
Meet Eric Lense
Eric Lense Management brings together two decades of experience across the music business, from artist development and catalog strategy to publishing and label operations.
Founder Eric Lense has led creative operations at SESAC, managed Grammy-winning artists, and built award-winning independent ventures. That experience shapes a thoughtful and strategic approach to every partnership.
What Sets Us Apart
Strategy Meets Real-World Execution
We don’t offer vague advice—we build clear, actionable plans and execute them. Every move is intentional, data-informed, and aligned with your long-term vision.
Personalized,
Not Packaged
No cookie-cutter management. No recycled playbooks. Your sound, your goals, your audience—everything we do is tailored to you.
Relationships That Open Doors
Access matters. We leverage trusted industry relationships to create meaningful collaborations, smart deals, and opportunities that actually move your career forward.
Frequently Asked Questions
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A music manager oversees the big picture of your career. They help shape strategy, coordinate your team (publicists, agents, labels, etc.), negotiate deals, and guide long-term growth. Think of them as your business partner—focused on building a sustainable, profitable career around your artistry.
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A booking agent secures live performance opportunities. They pitch you to venues, festivals, and promoters, negotiate show fees, and structure tour routing. While a manager handles overall strategy, a booking agent focuses specifically on getting you on stage—and paid.
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Managers help musicians make smarter business decisions. That includes career planning, brand development, deal negotiations, partnership outreach, release strategy, and connecting you with the right industry players. Their job is to protect your time so you can focus on creating.